Colours

Colour psychology, brand palettes, contrast and accessibility: choosing and documenting your colours.

Colour psychology: how to choose the colour of your logo

Blue, red, green, yellow… what each colour suggests, how to choose according to your industry, and the mistakes to avoid before locking in your palette.

Colours

Building your brand colour palette: the 60-30-10 method

Primary, secondary, neutral and accent colours: a simple method to compose a consistent palette and document it (HEX, RGB, CMYK).

Colours

Colour contrast and accessibility: what WCAG means for your brand

4.5:1 and 3:1 ratios, text and buttons: how to check that your brand colours stay legible for everyone, and what to do if they do not.