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How to create a professional logo in 7 steps

From brief to final file: the method for designing a legible, lasting and adaptable logo, with the types of logo, the mistakes to avoid and a checklist.

Published on 14 October 2026By The azokroma team2 min read

What makes a good logo

A good logo is simple, memorable, legible when small and suited to its business. It does not explain everything: it is recognised. It must work as well at 16 pixels (a browser tab) as on a shop sign, in colour as in black and white.

Choosing the right type of logo

Type	Principle	Ideal for
Wordmark	The name alone, set in a distinctive way	Short, distinctive names
Monogram	One or two initials	Long names, firms, fashion brands
Pictorial mark	A recognisable symbol	Already-known brands, very visual businesses
Abstract mark	A non-figurative shape	Tech, consulting, evolving brands
Emblem	Text and symbol inside a crest	Craftspeople, breweries, firms, schools
Combination	Symbol and name side by side or stacked	The most versatile to start with

The 7 steps

Clarify the brief: business, customers, values, three words that describe the brand.
Choose a solid name (see how to find a brand name).
Look at the industry to avoid clichés and look-alikes.
Choose the type of logo and a symbol related to the business.
Define colours and typography: the palette and the fonts.
Test: at 16 px, in black and white, on a dark background, on a business-card mockup.
Deliver the right files: SVG, PNG, PDF, light, dark and monochrome versions, favicon.

With azokroma you go through these steps in a guided path: name, symbol, colours, style, then brand board.

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The most common mistakes

Too much detail: it disappears when small and complicates embroidery or engraving.
A bitmap image instead of a vector: impossible to enlarge without blur.
Shadows, relief and gradients everywhere: dated and hard to reproduce.
A generic symbol: a magnifying glass for anything “search” looks like a thousand other brands.
Forgetting the legal check: a logo too close to another can be challenged.

Frequently asked questions

How much does a professional logo cost?

It varies widely: a freelance designer often charges from a few hundred to about two thousand euros for a logo, agencies more, and online generators far less but without always guaranteeing exclusivity.

Does a logo need a symbol?

No. A well-drawn wordmark is enough for many brands. The symbol becomes useful when you need a square format (avatar, favicon, app icon).

Which files should I ask for on delivery?

At least an SVG (vector), transparent PNGs, a PDF or EPS for printing, light, dark and monochrome versions, and a favicon.

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Try it in azokroma

Pick a name, a symbol, colours and a font, then get an exclusive design removed from the catalogue the moment you buy it.

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Sources

INPI: protecting your logo (France)

Keep reading

Logo

SVG, PNG, PDF, EPS: which logo format for which use?

Vector or bitmap, transparent or not: the guide to logo file formats, with favicon sizes and good export habits.

Logo

A unique logo: exclusivity, assignment of rights and trademark filing

Generator or designer: how to know whether your logo is really yours, what the assignment of rights must contain and how to check prior trademarks.

Colours

Colour psychology: how to choose the colour of your logo

Blue, red, green, yellow… what each colour suggests, how to choose according to your industry, and the mistakes to avoid before locking in your palette.

Design

Choosing and pairing your brand fonts

Sans serif, serif, script: how to choose a font for your brand, make a font pairing work and stay light and fast on the web.

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